April 5, 2011 ADP Lightspeed acquired V-SEPT, a leading CRM (Customer Relationship Management) solution developer for the RV, Marine and Powersports markets. The acquisition allows for closer integration to ADP Lightspeed’s DMS (Dealer Management Software) and V-SEPT’s CRM software.

“If dealerships are going to grow they need to improve customer retention and acquisition,” said Greg Smith, General Manager for ADP Lightspeed. “Combining information found in LightspeedNXT and LightspeedEVO with customer information found in V-SEPT’s CRM allows dealers to target customers more effectively with powerful direct marketing tools.”

ADP Lightspeed initially partnered with V-SEPT in 2008 to create integration between the company’s DMS and CRM solutions respectively. Since that date the two companies have worked closely to add numerous interfaces.

“This is the next step in refining the industry’s leading CRM and DMS,” said Jim Vaughn CEO of V-SEPT. “By working together our customers can continue to expect great tools and user friendly functionality in their CRM. Dealers can expect deeper ties to operational information, customer data and comprehensive solutions with the exceptional customer support that ADP Lightspeed provides.”