SALT LAKE CITY, UT August 16, 2011- - ADP Lightspeed and Boating Industry magazine today announced a partnership to publish a monthly report showing dealer revenue performance. Using data collected from dealers across the industry, ADP Lightspeed will compile revenue figures across the United States. Once the data is compiled Boating Industry will publish the study in its print and online publications for the industry to review.

The report, known as the Same Store Sales report, follows standard retail reporting practice of comparing monthly sales in the current year with sales in the previous year. Additional detail for the marine market is provided by reporting sales for the Parts, Service and Sales departments separately in each of the two years. Change will be reported on a percentage basis for the aggregate of all dealers. In addition, the count of stores up or down will be reported.

"Our expertise in providing business intelligence from sources across the industry makes this partnership a perfect fit for Boating Industry," explains Liz Walz, editor-in-chief of Boating Industry. "Our readers can get an initial glimpse of this information in our annual Market Data Book, published in August, and dealers will then be able to compare their business to this Same Store Sales data on a monthly basis after that. And we're thrilled to be working with ADP Lightspeed to deliver it to them."

"We see this as an opportunity to equip boat dealers with better information so they can make more accurate business decisions," says Greg Smith, General Manager at ADP Lightspeed. "It is difficult to collect information about the Marine market at the dealer level. Often this leaves dealers to make decisions based solely on their own stores' performance. This agreement with Boating Industry provides the dealer with factual comparisons across the country and will be a true bellwether for the industry."

ADP Lightspeed currently provides a similar report to Powersports Business magazine (a sister publication of Boating Industry), which shows the performance of nearly 1,000 motorcycle, ATV and snowmobile dealers from across the country.

ADP Lightspeed, based in Salt Lake City Utah, is a part of ADP Dealer Services, which provides integrated computing solutions to over 25,000 auto, truck, motorcycle, Powersports, recreational vehicle, and heavy equipment dealers throughout the United States, Canada and Europe. For more information www.adplightspeed.com

About ADP
Automatic Data Processing, Inc. (Nasdaq:ADP), with nearly $10 billion in revenues and approximately 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, and heavy equipment vehicle dealers throughout the world. For more information about ADP, reach us at 1.800.225.5237 or visit the company's Web site at www.ADP.com.

Boating Industry

Boating Industry, based in Minneapolis, is a multi-media brand that delivers intelligence to its audiences through news, data, trends, best practices and more. It publishes a print product 11 times annually, produces the Top 100 Dealers Program and the Marine Dealer Conference & Expo, in addition to a number of custom publications, e-white papers, webinars and more. For more information, visit www.boatingindustry.com.