Strengthen your dealerships most valuable asset: customer loyalty. With ADP Lightspeed’s integrated CEM you have the ability to view customer purchasing habits, maximize lead management and personalize every dealer/customer contact. CEM ties directly into parts, service, F&I and sales in the LightspeedEVO Dealer Management Software System so you can customize your service and marketing to fit each customer’s preferences.

Adam Ruppel, Webster City RV:
“The biggest thing about the CEM is that before I could not know how many leads each sales person had. Now in the morning I know exactly what is going on. When they come in I can just say ‘looks like you’ve got a big day’ that’s enough to let them know that I know.” + read more

Effectively Target New Opportunities

• Direct your sales efforts to focus on potential customers and not your entire database.
• Identify potential customers based on past purchases in parts, service, F&I and sales.
• Leverage customer information on purchasing habits and preferred brands.

Mobile CEM Tools

• Access customer, inventory and sales activity from your mobile device.
• Enter new leads from the road, tradeshows, you lot or wherever you are.
• Follow up with sales prospects by clicking on their email address or phone, the activity is automatically entered.

Personal Customer Service

• Personalize customer service across your complete dealership.
• Improve every customer contact with individualized information.

Improve your customer loyalty with ADP Lightspeed’s integrated CEM. To find out more, call 800-521-0309.